GOOG: YouTube's (GOOG) mobile ad sales have tripled...

12:45 PM YouTube's (GOOG) mobile ad sales have tripled over the last 6 months and about a quarter of its 1B users now watch videos on handheld devices, boasts sales VP Lucas Watson. Apple's decision to yank an ad-free YouTube app from iOS 6, and Google's subsequent release of an ad-featuring iOS app, likely have much to do with the jump. But so does soaring traffic: Nielsen estimates at least 70M U.S. smartphone users accessed YouTube apps in March, +42% Y/Y. Last fall, Nomura estimated YouTube, whose short-form material is better-suited for mobile than Netflix and Hulu's fare, will produce $3.2B in 2013 revenue. Wedge Partners sees 20%-25% of YouTube's ad sales now coming from mobile. Read comments

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