GOOG,YHOO: The FTC has sent out warnings to Google (GOOG...

10:04 AM The FTC has sent out warnings to Google (GOOG +0.9%), Yahoo (YHOO +2.2%), and 22 other Web search firms to more clearly distinguish search ads from regular results. Among other things, the agency says the background shading for ads isn't always visible enough, particularly on mobile, and that labels indicating the presences of ads aren't always easy to spot. Google arguably does a decent job of distinguishing ads, providing yellow background shading and a headline that says "Ads" or "Ads related to..." Yahoo provides a headline, but its shading is harder to detect. Slight changes to the ad presentation can have a big impact on click rates/monetization. Also: Janney has started coverage on Google with a Buy and $1,050 PT. Read comments

GOOG price at time of publication: $873.48. Check GOOG price now »

Get Seeking Alpha notifications with our iPhone App | Android App | iPad App

Focus Articles on GOOG

• Analyst Report: YouTube Revenue Likely $3.7B In 2013, Video Ad Sellout Low At 14% by Dan Rayburn
• Google Glass Will Be Consumed by Giverny Research
• Google: Now A Sell As Return On Assets Remains Main Concern by The Oxen Group

Press Releases on GOOG

• Google Announces Date of First Quarter 2013 Financial Results Conference Call (Business Wire)
• Google to Present at the Deutsche Bank Media and Telecom Conference (Business Wire)
• Google to Present at the Morgan Stanley TMT Conference (Business Wire)

Related Articles on GOOG

• BlackBerry And The Hardware Game by Greg Penny
• Intel Media: Short-Term Pain For Long-Term Gain by Gregory Stuckey
• Wall Street Breakfast: Must-Know News by Wall Street Breakfast

StockTalk on GOOG: GOOG StockTalk | Twitter GOOG | Twitter $GOOG | GOOG Instablogs

Recent Market Alerts on GOOG: All currents | Earnings | Dividends | M&A | On the move

Transcripts on GOOG

• Google's CEO Hosts 2013 Annual Meeting of Stockholders Conference (Transcript)
• Google's CEO Discusses Q1 2013 Results - Earnings Call Transcript
• Google's Management Presents at dbAccess Media & Telecom Conference (Transcript)

---

Why are you receiving this? You subscribed to real-time Market Currents alerts at Seeking Alpha.
If this email was forwarded to you and you wish to subscribe to this email, click here.

Manage your emails:
Get alerts on additional tickers and manage all your email alert choices here
I'm getting too many emails: manage your email alert choices
I'm no longer following GOOG: unsubscribe from all GOOG email alerts
This type of alert isn't helpful to me: unsubscribe from Market Currents (breaking news) alerts on GOOG

To ensure you receive these emails in the future, please add account@seekingalpha.com to your address book, contacts or list of safe senders.

Prices in this email are BATS Last Sale quotes.

Sent by Seeking Alpha, 345 7th Ave. Suite 1400 New York, NY 10001