FB: Facebook (FB -3.3%) is indeed working on a...

9:51 AM Facebook (FB -3.3%) is indeed working on a reader app, and it's aimed at mobile devices, the WSJ reports. Recent versions of the app are said to resemble the very popular Flipboard. The paper adds "it's unclear when Facebook will be ready to unveil the product," which presumably would aim to strengthen Facebook's content-sharing leadership. There had been speculation Facebook's June 20 Instagram video event would be about a reader app. In addition to Flipboard, there are plenty of other popular mobile readers: can Facebook offer an innovative take, or will its app reinforce criticism the company is out of new ideas? Read comments

FB price at time of publication: $23.69. Check FB price now »

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