GOOG: Can Google's New Smartphones Ding Samsung's And Apple's Sky-High Profits?

Can Google's New Smartphones Ding Samsung's And Apple's Sky-High Profits?
by Sneha Shah

The Internet seems to be full of stories and analysis every day about who is winning and who is losing the smartphone wars. However, I think that Google (GOOG) has been a clear winner in the smartphone wars till now. The company has managed to install its OS (and ecosystem) on a majority of smartphones and tablets without spending too many resources. It has used Microsoft's (MSFT) tried and tested strategy of beating the competition by giving a product away for free. Google's Android OS has been a masterstroke which has converted more than one billion first time mobile device users into Google customers. While Google is not making too much money from the Android OS, it is making its competitors such as Apple (AAPL) and Microsoft lose a large amount of money. While Android may not be the best mobile OS, it has a great value proposition given its zero cost to customers. Now Google is preparing to further hurt its competitors by selling cutting edge smartphones at a very low price. read more »

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