YHOO: Mayer: Yahoo mobile traffic to overtake PC visits

Mayer: Yahoo mobile traffic to overtake PC visits • 4:07 AM

• Yahoo (YHOO) CEO Marissa Mayer has told the World Economic Forum's annual meeting in Davos - which has officially opened today - that by the end of this year, the company "will have more mobile traffic than PC traffic."
• If Mayer's forecasts are fulfilled, it would represent a major change from the neglected state of Yahoo's mobile efforts when she first joined the company in mid-2012. Since then, Mayer has made mobile a major focus; just yesterday, it emerged that Yahoo had made its latest mobile acquisition with the purchase of Sparq, a developer of an ad platform.

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