GOOG: Google reportedly close to settling EU probe

Google reportedly close to settling EU probe • 10:43 AM

• Reuters reports Google (GOOG -0.7%) is close to settling the EU's long-running antitrust probe after delivering "much better" concessions related to the displaying of links to rival services within search results. A senior EU official tells Reuters a decision "is expected in the next few days or in a couple of weeks at the latest."
• It was only two weeks ago that EU antitrust chief Joaquin Almunia said he wasn't happy with Google's proposed remedies, which follow allegations from dozens of rivals that the Web giant is favoring its own services within search results, and is making it difficult to export search ad campaign data. Google settled a similar dispute with the FTC a year ago.
• Google's latest offer reportedly would reportedly allow rivals' logos and links to appear "in a prominent box," and give content providers control over what material is shown within results.
• Separately, the court handling IP owner Vringo's infringement suit against Google has ordered Google to pay a 6.5% royalty rate on 20.9% of its AdWords search ad revenue (amounts to a 1.36% total royalty rate). Google will almost certainly appeal the decision.
• Yesterday: Google roundup

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