FB: Facebook lower ahead of earnings; commentary, industry data positive going in

Facebook lower ahead of earnings; commentary, industry data positive going in • 2:02 PM

• Facebook (FB -1.8%) is seeing a bit of profit-taking ahead of this afternoon's Q4 report. Shares are up 10% since the company posted a Q3 beat; they skyrocketed in the prior three months following a blowout Q2 report.
• Street commentary has been positive going into the report. Cowen has forecast total and mobile ad sales will respectively rise 58% and 50% Y/Y, and says its surveys have "consistently pointed to Facebook delivering a high ROI ad product that consistently bests other social peers."
• JPMorgan, a long-time bull, predicts 61% Y/Y total ad growth. The firm notes online ad agency Kenshoo saw Facebook ad spend among clients double Q/Q in Q4 on the back of a 66% increase in clicks, a 21% increase in cost per click (CPC), and a 10% increase in click-through rates (CTRs).
• Meanwhile, Adobe's (ADBE -0.4%) online ad tech unit (Marketing Cloud) has reported Facebook's clicks, CTR and cost per thousand ad impressions (CPM) respectively rose 125%, 365% and 437% Y/Y in Q4. CPCs are believed to have been flat.
• Facebook currently trades at 45x 2014E EPS excluding net cash/investments.

Read comments

FB price at time of publication: $54.20. Check FB price now »

Was this email forwarded to you? Learn more about Seeking Alpha Alerts here »

Focus Articles on FB

• Why Students And Investors Disagree About Facebook by Leigh Drogen
• A Contrarian View On The Impact Of Facebook's Demographic Shift by George Ronan
• Unlocking The Value Trapped In Facebook by Lenny Grover

Press Releases on FB

• Facebook to Announce Fourth Quarter and Full Year 2013 Results (PR Newswire)
• Facebook Announces Pricing of Follow-On Offering (PR Newswire)
• Facebook Announces Proposed Follow-On Offering (PR Newswire)

Related Articles on FB

• Growth Fund Of The Year: Stock Picks by YCharts
• Apple: Don't Panic, This Is An Opportunity by Bill Maurer
• S&P 500: Is This A Buying Opportunity? by I Know First Research

StockTalk on FB: FB StockTalk | Twitter FB | Twitter $FB | FB Instablogs

Recent Market Alerts on FB: All news | Earnings | Dividends | M&A | On the move

Transcripts on FB

• Facebook Management Presents at Credit Suisse 2013 Technology Conference (Transcript) by SA Transcripts
• Facebook's CEO Discusses Q3 2013 Results - Earnings Call Transcript by SA Transcripts
• Facebook Inc. (FB) CEO Discusses Q2 2013 Results - Earnings Call Transcript by SA Transcripts

---

Why are you receiving this? You subscribed to real-time News alerts at Seeking Alpha.
If this email was forwarded to you and you wish to subscribe to this email, click here.

Manage your emails:
Get alerts on additional tickers and manage all your email alert choices here
I'm getting too many emails: manage your email alert choices
I'm no longer following FB: unsubscribe from all FB email alerts
This type of alert isn't helpful to me: unsubscribe from Breaking News alerts on FB

To ensure you receive these emails in the future, please add account@seekingalpha.com to your address book, contacts or list of safe senders.

Prices in this email are BATS Last Sale quotes.

Sent by Seeking Alpha, 345 7th Ave. Suite 1400 New York, NY 10001