FB: Facebook's mobile ad sales trounce estimates again, shares +8.3% AH

Facebook's mobile ad sales trounce estimates again, shares +8.3% AH • 4:39 PM

• Facebook's (FB) mobile ad sales jumped 41% Q/Q and roughly 4x Y/Y in seasonally strong Q4 to $1.24B, a figure that soundly beat many analyst forecasts. Mobile accounted for 53% of ad sales, up from 49% in Q3 and 23% a year ago.
• Total ad sales rose 76% Y/Y (an acceleration from Q3's 66% clip) to $2.34B. Payments revenue (important for ZNGA) totaled $241M, up from $218M in Q3 and favorable to a year-ago level of $256M, given 4 months were counted last year.
• Facebook ended Q4 with 1.23B monthly active users (MAUs), +3% Q/Q and +16% Y/Y. Mobile MAUs grew 8% Q/Q and 39% Y/Y to 945M (77% of total MAUs). Mobile-only MAUs (a lot of them are in emerging markets) rose 17% Q/Q and 89% Y/Y to 296M (24% of total MAUs).
• Costs/expenses rose 37% Y/Y, a slowdown from Q3's 45% clip and well below revenue growth of 55%. R&D spend +37% to $408M, sales/marketing +51% to $292M.
• Op. margin rose to an eye-popping 56% from 46% a year ago. Capex (often strong in Q4) was a hefty $483M, up from $284M in Q3.
• CC at 5PM ET. Q4 results, PR, slides.

Read comments

FB price at time of publication: $57.33. Check FB price now »

Was this email forwarded to you? Learn more about Seeking Alpha Alerts here »

Focus Articles on FB

• Why Students And Investors Disagree About Facebook by Leigh Drogen
• A Contrarian View On The Impact Of Facebook's Demographic Shift by George Ronan
• Unlocking The Value Trapped In Facebook by Lenny Grover

Press Releases on FB

• Facebook Reports Fourth Quarter and Full Year 2013 Results (PR Newswire)
• Facebook to Announce Fourth Quarter and Full Year 2013 Results (PR Newswire)
• Facebook Announces Pricing of Follow-On Offering (PR Newswire)

Related Articles on FB

• Growth Fund Of The Year: Stock Picks by YCharts
• Apple: Don't Panic, This Is An Opportunity by Bill Maurer
• S&P 500: Is This A Buying Opportunity? by I Know First Research

StockTalk on FB: FB StockTalk | Twitter FB | Twitter $FB | FB Instablogs

Recent Market Alerts on FB: All news | Earnings | Dividends | M&A | On the move

Transcripts on FB

• Facebook Management Presents at Credit Suisse 2013 Technology Conference (Transcript) by SA Transcripts
• Facebook's CEO Discusses Q3 2013 Results - Earnings Call Transcript by SA Transcripts
• Facebook Inc. (FB) CEO Discusses Q2 2013 Results - Earnings Call Transcript by SA Transcripts

---

Why are you receiving this? You subscribed to real-time News alerts at Seeking Alpha.
If this email was forwarded to you and you wish to subscribe to this email, click here.

Manage your emails:
Get alerts on additional tickers and manage all your email alert choices here
I'm getting too many emails: manage your email alert choices
I'm no longer following FB: unsubscribe from all FB email alerts
This type of alert isn't helpful to me: unsubscribe from Breaking News alerts on FB

To ensure you receive these emails in the future, please add account@seekingalpha.com to your address book, contacts or list of safe senders.

Prices in this email are BATS Last Sale quotes.

Sent by Seeking Alpha, 345 7th Ave. Suite 1400 New York, NY 10001