GOOG: Google now +4.4% AH; stock split to finally take place

Google now +4.4% AH; stock split to finally take place • 5:52 PM

• After initially treading water in response to its Q4 report, Google (GOOG) has jumped to new highs. A likely factor: The company has announced a long-delayed stock split that (by creating "Class C" shares with no voting power) will further cement Larry Page, Sergey Brin, and Eric Schmidt's control over the company is set to finally take place.
• Following the split (set for April 2), Google's newly-created Class C shares will trade under the company's present symbol, while currently-traded Class A shares will trade under the symbol GOOGL.
• Google's CC (live blog) was predictably, and predictably short on specifics. Sales chief Nikesh Arora claims Google's closely-watched Enhanced Campaigns (creates joint PC/tablet search ad campaigns) is yielding strong ROIs, but doesn't provide any numbers. He also talked up YouTube's efforts to partner with Nielsen (NLSN) to measure video ad campaigns for marketers.
• Larry Page, who mentioned in October he wouldn't be joining some earnings calls, didn't join this one.
• Q4 results, details

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GOOG price at time of publication: $1139.86. Check GOOG price now »

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Focus Articles on GOOG

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Transcripts on GOOG

• Google's CEO Discusses Q3 2013 Results - Earnings Call Transcript by SA Transcripts
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• Google's CEO Hosts 2013 Annual Meeting of Stockholders Conference (Transcript) by SA Transcripts

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