FB: Twitter lower; Cowen survey suggests ad ROI below Facebook, LinkedIn

Twitter lower; Cowen survey suggests ad ROI below Facebook, LinkedIn • 1:50 PM

• Cowen's John Blackledge is the latest analyst to issue a bearish opinion on Twitter (TWTR -4.9%), starting coverage with an Underperform and $32 PT. After opening higher, shares are adding to their recent losses, and are now down 17% on the week.
• Blackledge (unsurprisingly) takes aim at Twitter's valuation, and also reports a survey of 50 ad buyers suggests Twitter's ad ROI is worse than Facebook (FB -1.7%) and LinkedIn's (LNKD +2.3%). ~60% of respondents claimed Facebook delivered the best ad ROI, ~25% said LinkedIn did so, and only ~5% picked Twitter.
• RBC offered a more upbeat take last month, stating 40% of polled Twitter advertisers have seen improved ROIs over the prior six months, and that a similar number have increased their Twitter spend.
• Much like Facebook in 2012/early 2013, Twitter has been busy rolling out a barrage of new ad products, as it works to provide better targeting and improve its ad revenue per 1K timeline views from a Q3 level of just $0.97 ($2.58 in the U.S., $0.36 internationally).
• Cantor and Morgan Stanley have already cut shares to Sell this week, with each naming valuation among its reasons for being bearish.

Read comments

FB price at time of publication: $57.30. Check FB price now »

Was this email forwarded to you? Learn more about Seeking Alpha Alerts here »

Focus Articles on FB

• Facebook Or Google? Maybe Choose Both by Michael Blair
• Memo To Snapchat: Take The Facebook Money And Run by Kofi Bofah
• How Much Is Facebook Worth As An Internet Utility? by Stone Fox Capital

Press Releases on FB

• Facebook to Announce Fourth Quarter and Full Year 2013 Results (PR Newswire)
• Facebook Announces Pricing of Follow-On Offering (PR Newswire)
• Facebook Announces Proposed Follow-On Offering (PR Newswire)

Related Articles on FB

• An Internet And Social Media Bubble? Not Right Now! by Pim Keulen
• Twitter Lock Up Expiration: A Look At Other Recent Numbers by Tradevestor
• Today's Market: Tech In Focus by Matthew Smith

StockTalk on FB: FB StockTalk | Twitter FB | Twitter $FB | FB Instablogs

Recent Market Alerts on FB: All news | Earnings | Dividends | M&A | On the move

Transcripts on FB

• Facebook Management Presents at Credit Suisse 2013 Technology Conference (Transcript) by SA Transcripts
• Facebook's CEO Discusses Q3 2013 Results - Earnings Call Transcript by SA Transcripts
• Facebook Inc. (FB) CEO Discusses Q2 2013 Results - Earnings Call Transcript by SA Transcripts

---

Why are you receiving this? You subscribed to real-time News alerts at Seeking Alpha.
If this email was forwarded to you and you wish to subscribe to this email, click here.

Manage your emails:
Get alerts on additional tickers and manage all your email alert choices here
I'm getting too many emails: manage your email alert choices
I'm no longer following FB: unsubscribe from all FB email alerts
This type of alert isn't helpful to me: unsubscribe from Breaking News alerts on FB

To ensure you receive these emails in the future, please add account@seekingalpha.com to your address book, contacts or list of safe senders.

Prices in this email are BATS Last Sale quotes.

Sent by Seeking Alpha, 345 7th Ave. Suite 1400 New York, NY 10001