FB: Facebook roundup: Deutsche note, Little Eye, social games

Facebook roundup: Deutsche note, Little Eye, social games • 7:03 PM

• Though it fell just short of its all-time high of $58.58, Facebook (FB +0.5%) delivered a record close today with the help of a bullish note from Deutsche's Ross Sandler.
• Sandler, who sang Google's praises yesterday, says he wouldn't be surprised if Facebook's ad revenue growth (+66% Y/Y in Q3) re-accelerated in Q4 thanks to improving monetization and still-rising engagement.
• Android app monitoring tool developer Little Eye Labs has confirmed its expected acquisition by Facebook. A source tells TechCrunch the startup, which bolsters Facebook's efforts to become the top platform for consumer mobile/Web app development, was acquired for $10M-$15M.
• During a recent interview, Facebook (FB) game partnership director Sean Ryan asserts Facebook is still seeing growing PC gaming activity, in spite of the mobile shift. That's a positive for Zynga (ZNGA), provided the company can stabilize its share. Ryan also claims the development of cross-platform games (e.g. Zynga Poker, Candy Crush Saga) yields higher engagement on both mobile and PCs.
• PC gaming still remains easier for Facebook to monetize, since the company (rather than Apple or Google) gets a 30% cut on in-app purchases. On mobile, Facebook is focused on monetizing gaming via its app install ads.

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