The Strategy Behind Yahoo's Shopping Spree
by Jane Edmondson
Since Marissa Mayer became CEO of Yahoo (YHOO) a little over a year ago on July 17,2012, Yahoo has acquired a whopping 19 companies. Yahoo has been on a shopping spree, snapping up companies in four key areas: core content, social, gaming, and video/conference calls. On her first earnings conference call back in October, Mayer outlined Yahoo's overarching strategy as follows: read more »
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