YHOO: Yahoo acquiring Lexity, as rumored; apps won't be shut down

Yahoo acquiring Lexity, as rumored; apps won't be shut down • 12:38 PM

• E-commerce app/services provider Lexity announces Yahoo (YHOO -1.2%) has acquired it. The startup, founded by ex-Yahoo Amit Kumar, says its apps will "continue to run seamlessly," and support both Yahoo and 3rd-party platforms.
• Kara Swisher reported of a pending Yahoo/Lexity deal on Monday.
• Lexity, whose apps analyze e-commerce sites/apps before making personalized recommendations for advertising and monetization, says it has "tens of thousands of customers across 114 countries."

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