YHOO: Report: Yahoo close to buying e-commerce app platform Lexity

Report: Yahoo close to buying e-commerce app platform Lexity • 11:38 AM

• Kara Swisher reports Lexity, founded by ex-Yahoo engineer Amit Kumar, is close to being Yahoo's (YHOO -0.7%) 19th acquisition in the Marissa Mayer era.
• Lexity provides apps that analyze e-commerce sites and apps, and deliver features such as targeted ad placements, shopping search engine listings, and and live chat tools.
• Investor interest in e-commerce services platforms has grown lately, as evidenced by the strong IPOs delivered by ChannelAdvisor (ECOM -1.7%) and RetailMeNot (SALE).
• Google, Amazon, and eBay are each ramping their efforts to provide e-commerce ad solutions to smaller merchants. Yahoo, which caters to merchants via Yahoo Shopping, might not want to be left out.

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