FB: Report: Facebook to sell costly videos ads; shares close near $38

Report: Facebook to sell costly videos ads; shares close near $38 • 4:01 PM

• Sources tell Bloomberg Facebook (FB +6.3%) plans to sell 15-second, "TV-style," video ads on its site later this year, targeted based on age and gender, and will charge $1M-$2.5M/day.
• AdAge reported in April Facebook wants to sell up to 4 daily video ad slots based on age and gender, while asking up to $1M/day per slot.
• Facebook has 1.15B MAUs and 699M DAUs to show ads to. Sheryl Sandberg recently observed 88M-100M Americans "are actively using Facebook during prime-time TV hours" each night.
• The report comes shortly after Instagram launched a 15-second video feature some think is ideal for ads.
• Previous: Shares near IPO price, mobile game publishing effort

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