YHOO: Yahoo Wades Into Social Media With Tumblr

Yahoo Wades Into Social Media With Tumblr
by Richard Cox

One of this week's biggest market stories has been the decision by Yahoo (YHOO) to acquire social blogging network Tumblr for $1.1 billion. Given the sheer size of the price tag, all the buzz should not come as a surprise, as this outpaces even Facebook's (FB) purchase of Instagram, which came in closer to the $1 billion mark. read more »

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