Yahoo Is Making The Big Moves Necessary For Its Turnaround
by Vinayak Maheswaran
Mayer's Yahoo: Outcome of acquisitions will be the key
Yahoo! Inc. (YHOO) has been using the Google playbook; free meals and iPhones for employees. The Sunnyvale, CA based search giant has also started buying small tech start-ups to gain a wider audience. It all started with the purchase of the social media site Snip.It and now it is the headline-grabbing acquisition of blogging site Tumblr for $1.1B. This is a big step in boosting Yahoo's mobile ad business as a lot of Tumblr users are teens and young adults that log into the site via its well-liked mobile app. read more »
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