Yahoo: To Buy Or Not To Buy
by Simon Trinh
It's typical when you are searching for something on the internet to just "Google it" because the Google search engine has become such a commonality in our lives. But for those of you following the story, Yahoo (YHOO) has been making a huge push to replace Google as the new search engine of the future. Since the new CEO Marissa Mayer took over last summer, the stock has risen about 70%. But before we hand Mayer the "CEO of the year" award, it is important to note that much of this growth in stock price is attributable to stock buybacks and the growing value of Yahoo's Asian assets. Having said that, Mayer has been busy improving the company's image by enhancing employee involvement, purchasing world-class assets, and making other important changes to the company's image. Most recently, Yahoo announced that it has agreed to acquire Tumblr-a social media/content sharing website. This article analyses the short-term and long-term investment opportunities for Yahoo following the Tumblr acquisition. read more »
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