Yahoo buys concert streaming startup • 5:11 PM
- In its latest talent/tech acquisition, Yahoo (YHOO) has acquired Evntlive, provider of a platform that enables the live streaming of concerts. Evntlive's service will shut down, and its team will join Yahoo.
- This isn't the first time Yahoo bought a startup for its streaming tech: A year ago, the company bought OntheAir, a developer of apps that enable group video chats and webcasts.
- Though progress has been incremental, Yahoo has made a priority out of improving the breadth and quality of its professional video content (and thereby grow its video ad inventory), as the Katie Couric deal drove home.
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