FB: Facebook dominates U.S. social media use; LinkedIn's demographics favorable

Facebook dominates U.S. social media use; LinkedIn's demographics favorable • 6:54 PM

• Teen engagement worries or not, Facebook (FB) is still the unquestioned colossus of the U.S. social media scene. A Pew survey (.pdf) of 6,010 Americans found 71% claiming to use Facebook, up from 67% in 2012. That compares with 22% for LinkedIn (LNKD - up from 20%), 21% for Pinterest (up from 15%), 18% for Twitter (TWTR - up from 16%), and 17% for Facebook-owned Instagram (up from 13%).
• Facebook's success at reeling in older users has helped it continue growing: 45% of respondents age 65 or older said they use Facebook, up from 35% a year ago. 63% of users say they check in daily, and 22% weekly.
• Unsurprisingly, Twitter and Instagram's user bases skew young: 31% and 37% of respondents in the age 18-29 demographic respectively use Twitter and Instagram, compared with 9% and 6% in the 50-64 demographic. 46% of Twitter users say they check in daily, a level notably below Facebook's 63% and Instagram's 57%.
• A mere 13% of LinkedIn users claim to check in daily, evidence the company's efforts to boost engagement need more work. But the platform is used by 38% of respondents making over $75K, and 27% of all employed respondents. LinkedIn's recruiting and ad clients will be happy to know that.
• North America accounted for only 17% of Facebook's Q3 MAUs, but produced 48% of its Q3 revenue. The U.S. accounted for 74% of Twitter's Q3 revenue, and 62% of LinkedIn's.

Read comments

FB price at time of publication: $54.65. Check FB price now »

Was this email forwarded to you? Learn more about Seeking Alpha Alerts here »

Focus Articles on FB

• Exponential Growth In Mobile Advertising Makes Facebook A Buy by Almario Alexej Alcaraz
• Sell Facebook Now, Its Growth Will Soon Be Over by Nathan Brooks
• Snapchat Is Killing Facebook by Kofi Bofah

Press Releases on FB

• Facebook Announces Pricing of Follow-On Offering (PR Newswire)
• Facebook Announces Proposed Follow-On Offering (PR Newswire)
• Facebook to Participate in the Credit Suisse Technology Conference (PR Newswire)

Related Articles on FB

• The 4 Worst Stocks For 2014 by Nathan Brooks
• Are Tweet Ads Fads? My Personal Story by Hedgemony
• The Young And Restless Portfolio Update: Heading Into 2014 After A Fabulous 2013 by Regarded Solutions

StockTalk on FB: FB StockTalk | Twitter FB | Twitter $FB | FB Instablogs

Recent Market Alerts on FB: All currents | Earnings | Dividends | M&A | On the move

Transcripts on FB

• Facebook Management Presents at Credit Suisse 2013 Technology Conference (Transcript) by SA Transcripts
• Facebook's CEO Discusses Q3 2013 Results - Earnings Call Transcript by SA Transcripts
• Facebook Inc. (FB) CEO Discusses Q2 2013 Results - Earnings Call Transcript by SA Transcripts

---

Why are you receiving this? You subscribed to real-time Market Currents alerts at Seeking Alpha.
If this email was forwarded to you and you wish to subscribe to this email, click here.

Manage your emails:
Get alerts on additional tickers and manage all your email alert choices here
I'm getting too many emails: manage your email alert choices
I'm no longer following FB: unsubscribe from all FB email alerts
This type of alert isn't helpful to me: unsubscribe from Market Currents (breaking news) alerts on FB

To ensure you receive these emails in the future, please add account@seekingalpha.com to your address book, contacts or list of safe senders.

Prices in this email are BATS Last Sale quotes.

Sent by Seeking Alpha, 345 7th Ave. Suite 1400 New York, NY 10001