lunes, 30 de diciembre de 2013

FB: Facebook sells off again; report provides fresh data on European use

Facebook sells off again; report provides fresh data on European use • 5:18 PM

  • Twitter led another selloff in Internet momentum plays, and Facebook (FB -3.1%) was once more among the casualties. After making new highs on Christmas Eve, shares are down 7.3% over the last two trading days. They're still up 101% YTD with one day left in the year.
  • TechCrunch has obtained a Facebook report for partners that (for the first time) provides per-country active user data for several major European markets. The numbers provided for Facebook usage in France, Italy, and Spain are solid, but ones given for Germany (the biggest EU market in terms of population and GDP) are somewhat less so.
  • 63%, 71%, and 67% of French, Italian, and Spanish Web users are respectively on Facebook on a monthly basis. Moreover, 65%, 70%, and 72% of Facebook MAUs within the countries respectively qualify as mobile MAUs. However, Facebook's mobile penetration within the countries (MAUs as a % of total mobile phone users) is still only in in the range of 32%-33%.
  • In Germany, only 43% of Web users are on Facebook. 72% of those users access Facebook via mobile, and the company's German mobile penetration stands at 27%.
  • Europe accounted for 30% of Facebook's Q3 MAUs (351M out of 1.189B), and 27% of its revenue.
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