FB: Facebook roundup: Instagram event, advertising push, infrastructure talk

Facebook roundup: Instagram event, advertising push, infrastructure talk • 5:27 PM

• Instagram (FB) has sent out invites for a Dec. 12 NYC event. The fact many of the invites featured a wooden box with an Instagram photo printed on it has fueled speculation the event will feature the launch of a printing service.
• Some think Instagram, which just began monetizing its service via ads, could make hundreds of millions annually simply by adding a print button to its apps, and taking a cut on orders placed through it.
• AdAge reports Facebook is not-so-subtly telling marketers they won't be able to reach users as effectively going forward via posts published on brand pages (and then distributed for free onto the news feeds of users who "liked" the page), as the company attempts to "make sure people have a meaningful experience on the site."
• While advertisers might view Facebook's efforts as an attempt to sell more ads, they do come amid worries certain users (particularly younger ones) are cutting their Facebook usage as a result of finding their news feeds filled with uninteresting material. AdAge's report comes shortly after Facebook tweaked its news feed algorithm to display more "relevant" news stories.
• During a Credit Suisse conference talk (transcript), infrastructure chief Jason Taylor shined a light on the huge investments that go into optimizing the performance, cost structure, and power efficiency of Facebook's data centers. Among other things, Taylor asserted Facebook only needs one technician for every 20K servers it owns, compared with a 1:450 ratio at other data centers.

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