FB: Facebook acquires sports/social media content provider

Facebook acquires sports/social media content provider • 7:28 PM

• Facebook (FB) has acquired SportStream, a startup that aggregates sports content and uses it to offer custom social media-focused content solutions to teams and media companies. Terms are undisclosed.
• Facebook media partnerships VP Justin Osofsky says SportStream, which helps clients monitor social media activity related to sports topics and events, will improve the ability of media partners to "access and utilize the insights from Facebook’s tools and APIs."
• Both Facebook and Twitter are working hard to provide media companies with better tools for monitoring public user activity and reaching out to fans, with the dual goals of improving engagement and grabbing a larger share of ad spend tied to media events.

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