FB: Sandberg: Facebook's teen usage healthy, e-commerce ads strong

Sandberg: Facebook's teen usage healthy, e-commerce ads strong • 1:04 PM

• Sheryl Sandberg (FB -0.5%) during an AllThingsD interview: "Overall U.S. teen usage of Facebook remains stable ... The vast majority of U.S. teens are on Facebook. And the majority of U.S. teens use Facebook almost every day."
• The comments are meant to calm growing worries Facebook's popularity is waning among younger U.S. users, and that this trend could have broader long-term implications for Facebook usage. Those fears have been amplified by Facebook's admission it saw a Q/Q drop in U.S. teen DAUs in Q3, and reports it made a rejected $3B+ bid for Snapchat.
• Sandberg insists Facebook's news feed ad business can keep growing thanks to improved ad quality and targeting - new tools such as Custom Audiences and Lookalike Audiences are expected to help - even as Facebook refrains from any further major increases in news feed ad load.
• She also says Facebook is "seeing significant increased [ad] spend among e-commerce companies," and asserts Facebook's popular app install ad product (responsible for 145M downloads as of six weeks ago) is "one of the only ways that people can get their apps discovered."

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