Instagram reportedly prepping messaging services to take on Snapchat • 4:38 PM
- "Well-placed sources" tell Om Malik Instagram (FB -1%) is getting ready to launch "private messaging features" for its photo/video-sharing apps. Instagram is also said to be "experimenting with the idea of group messaging." The features are likely to be included in an app update expected by year's end.
- Private and group photo messaging services would represent a challenge to fast-growing Snapchat, widely reported to have snubbed Facebook's M&A overtures. And Instagram, with 150M+ mobile MAUs, high engagement levels, and a solid cachet with younger social media users, is arguably a better platform for launching the features than Facebook proper.
- But as the many mobile photo apps that have failed to slow down Instagram (in spite of adding filter support) can attest, it takes more than adding comparable features to steal a popular social networking/messaging platform's thunder. Last year, Facebook launched a Snapchat-like app called Poke for Mobile, but it failed to gain much traction.
- Previous: Sandberg defends Facebook's teen usage levels
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