YHOO: Yahoo makes Brody hiring official

Yahoo makes Brody hiring official • 2:38 PM

• Yahoo (YHOO +1.9%) announces it has hired former AOL ad division chief Ned Brody to be its Americas ad chief. He'll report to COO Henrique de Castro. (PR)
• Kara Swisher reported last month Yahoo and AOL had reached a deal to let Brody out of a non-compete agreement he signed with the latter company. She also mentioned that while Brody "has a good reputation," he's "considered more wonky and tech-focused by the advertising community."
• That likely suits Marissa Mayer, who has made ad tech investments a priority, just fine. Will it go over as well with an ad sales force that's reportedly feeling neglected?

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