FB: Facebook roundup: Instagram update, corporate use, Nielsen deal

Facebook roundup: Instagram update, corporate use, Nielsen deal • 7:31 PM

• A week after giving its core iOS apps an iOS 7-centric update, Facebook (FB) has done the same for Instagram's apps. In-line with iOS 7's design themes, the app now has a "flatter," more streamlined look, and also gives more screen space to pictures.
• Separately, an analysis from The Next Web and research firm TrackMaven found 123 Fortune 500 companies now have Instagram accounts, and that 85 actively posted content over the last 30 days. Instagram ads are expected next year.
• Bloomberg reports Facebook is set to announce a mobile measurement deal with Nielsen (NLSN). The deal will reportedly allow advertisers to measure mobile audiences in a manner similar to TV audiences.
• Facebook has made a priority out of giving advertisers better data about its users' Facebook and non-Facebook activity (even if some privacy advocates aren't thrilled).

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