YHOO: Why Yahoo-Tumblr Makes Sense

Why Yahoo-Tumblr Makes Sense
by Felix Salmon

Amidst all the positivity coming out of Yahoo (YHOO() and Tumblr, any self-respecting pundit is going to want to pour cold water on the whole deal. Especially since billion-dollar mergers almost never work out very well. But here’s the weird thing: the more I look at this tie-up, the more it makes sense to me. read more »

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