YHOO: Tumblr: Weighing Yahoo's Acquisition

Tumblr: Weighing Yahoo's Acquisition
by Nathaniel Matherson

Yahoo (YHOO) decided to dive head first into the social media world with its recent acquisition of Tumblr. Tumblr is a popular blog and social media network, which is home to unique content from all corners of the world. The agreement was finalized at $1.1 billion and it was announced Tumblr will remain an independently operated business. In this brief article I would like to take a look at some of the benefits and concerns associated with this deal. read more »

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