YHOO: More on Yahoo/Tumblr: Kara Swisher reports...

1:49 PM More on Yahoo/Tumblr: Kara Swisher reports Tumblr founder/CEO David Karp "will stay at Yahoo for four years at least and retain much control over the service." There are concerns about how Yahoo will deal with Tumblr's mountains of adult content without alienating either users or advertisers; Peter Kafka argues they're overblown, since marketers can decide which blogs to advertise on. Discussing comparisons between Tumblr and Yahoo's failed 1999 acquisition of Geocities, Tristan Louis notes Tumblr has seen some top execs jump ship. But he adds Geocities faltered in part because a flood of ads alienated users. Tumblr seems to be avoiding that pitfall. Read comments

YHOO price at time of publication: $26.52. Check YHOO price now »

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