YHOO: More on Yahoo/Tumblr: Forbes' Jeff Bercovici...

4:17 PM More on Yahoo/Tumblr: Forbes' Jeff Bercovici reports talks are "proceeding rapidly and likely to result in an offer" as soon as Marissa Mayer can get board approval. He adds Mayer would prefer an acquisition over some other kind of deal, and is trying to allay Tumblr CEO David Karp's fears of being "absorbed into a behemoth." Tumblr is also said to have held talks with Facebook and Microsoft, but a lockup agreement with Yahoo makes them irrelevant. BI's Nicholas Carlson observes Tumblr sources who were happy to talk with him 3 weeks ago have gone silent. Read comments

YHOO price at time of publication: $26.51. Check YHOO price now »

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