YHOO: Implications Of The Yahoo - Tumblr Deal

Implications Of The Yahoo - Tumblr Deal
by Stock Picker

Yahoo! Inc., (YHOO) is a global Internet media company that offers communications, content, advertising solutions and a community platform that delivers consumer experiences across digital channels. Ever since its inception, the company has gone through a series of ups and downs in a battle for the most dominant company in the technological revolution era. Yahoo! struggled to keep its leadership position in the market when it was pitted against current technology giants, Google (GOOG) and Facebook (FB). Last May 20, 2013, Marissa Mayer announced that it would buy the famous blogging site Tumblr for $1.1bn as part of her master plan to regain the former glory of the giant internet company. Some speculations were made and analysts started to forecast the effect of this acquisition to the future performance of Yahoo!. This article will talk about the impact of Yahoo!'s new leader and its most recent acquisition to the company's stock price movement. What will happen to the once Internet darling company? Is acquiring Tumblr the best gamble that Yahoo! can do? read more »

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