FB,YHOO: Facebook (FB -2.1%) slides after Yahoo (YHOO...

12:15 PM Facebook (FB -2.1%) slides after Yahoo (YHOO +1.3%) confirms it's buying social blogging leader Tumblr, which (like Twitter) is arguably a threat to Facebook's engagement levels. In spite of its focus on personal networks, Facebook has been trying to encroach on Tumblr's turf via its support for "public" posts that can be followed by anyone. However, uptake has largely been driven by media figures, rather than regular users. In paying $1.1B for Tumblr, Yahoo is betting the platform's social features and network effects will let it become the Twitter of longer-form material. If this happens, and Tumblr isn't simply viewed as another blogging platform, the price tag could look cheap. (previous) Read comments

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