Facebook trialing auto-play mobile videos, could set stage for ads • 7:06 PM
- Videos appearing in mobile Facebook (FB) news feeds will silently begin to play automatically. Tapping a video enables sound and leads it to play in full-screen mode. The feature is in test mode for now, but a broader rollout is promised.
- Facebook: "At first, this feature will be limited to videos posted by individuals, musicians, and bands ... Over time, we’ll continue to explore how to bring this to marketers in the future." A spokeswoman says internal tests suggest the videos don't significantly hurt battery life.
- The WSJ reported last month Facebook's pending video ads will also auto-play without sound. AdAge reported more recently Facebook has delayed its video ad launch to give itself more time to improve the user experience.
- Facebook's auto-play announcement comes as peer Twitter steals headlines with its (confidential) IPO filing.
FB price at time of publication: $44.75. Check FB price now »
Get Seeking Alpha notifications with our iPhone App | Android App | iPad App
Focus Articles on FB
- Facebook: Video Ads, China, And Turning It Into The Next Google by Lorenzo De Plano
- Facebook Riding The Sweet Tides Of Momentum by Valuentum
- Wall Street Breakfast: Must-Know News by Wall Street Breakfast
Press Releases on FB
- Technology leaders launch partnership to make internet access available to all (PR Newswire)
- Facebook to Participate in the Pacific Crest Global Technology Leadership Forum (PR Newswire)
- Facebook Reports Second Quarter 2013 Results (PR Newswire)
Related Articles on FB
- Why We're Huge Fans Of Baidu by Valuentum
- Why Yahoo Has Upside Potential To The Mid-$30s by Valuentum
- Wall Street Breakfast: Must-Know News by Wall Street Breakfast
StockTalk on FB: FB StockTalk | Twitter FB | Twitter $FB | FB Instablogs
Recent Market Alerts on FB: All currents | Earnings | Dividends | M&A | On the move
Transcripts on FB
- Facebook Inc. (FB) CEO Discusses Q2 2013 Results - Earnings Call Transcript
- Facebook Inc (FB) Management Discusses Q2 2013 Results (Webcast) by SA Transcripts
- Facebook's CEO Discusses Q1 2013 Results - Earnings Call Transcript
Why are you receiving this? You subscribed to real-time Market Currents alerts at Seeking Alpha.
If this email was forwarded to you and you wish to subscribe to this email, click here.
Manage your emails:
Get alerts on additional tickers and manage all your email alert choices here
I'm getting too many emails: manage your email alert choices
I'm no longer following FB: unsubscribe from all FB email alerts
This type of alert isn't helpful to me: unsubscribe from Market Currents (breaking news) alerts on FB
To ensure you receive these emails in the future, please add account@seekingalpha.com to your address book, contacts or list of safe senders.
Prices in this email are BATS Last Sale quotes.
Sent by Seeking Alpha, 345 7th Ave. Suite 1400 New York, NY 10001
No hay comentarios:
Publicar un comentario