FB: AllThingsD: Twitter falling well short of user growth target

AllThingsD: Twitter falling well short of user growth target • 1:55 PM

• Though Twitter CEO Dick Costolo proclaimed earlier this year he expected the microblogging giant to have 400M monthly active users (MAUs) by the end of 2013 after hitting 200M in Dec. '12, sources tell AllThingsD Twitter currently has ~240M MAUs.
• That implies a 2013 growth rate of less than 4.5M MAUs/month, and suggests Twitter will end the year with ~260M, far below Costolo's target. For reference, Facebook (FB -0.9%) closed Q2 with 1.15B total MAUs (+3.6% Q/Q and +21% Y/Y) and 819M mobile MAUs. Om Malik previously reported Twitter is falling short of Costolo's target, but didn't give a specific number.
• Twitter employees tell AllThingsD their company "has a basic problem with churn — lots of people sample the service, and then stop using it." Twitter is trying to address the problem in part by adding Facebook-like features (such as a conversations view) it hopes will make the service less intimidating to new users. Ironically, this is happening while Facebook tries to become more like Twitter.
• Twitter shareholders GSV Capital (GSVC +14.5%) and the Firsthand Technology Value Fund (SVVC +6.5%) remain up sharply. However, Chinese microblogging leader Sina (SINA -2.4%) has given up yesterday's AH gains.
• More on Twitter's IPO: I, II, III

Read comments

FB price at time of publication: $44.36. Check FB price now »

Get Seeking Alpha notifications with our iPhone App | Android App | iPad App

Focus Articles on FB

• Facebook: Video Ads, China, And Turning It Into The Next Google by Lorenzo De Plano
• Facebook Riding The Sweet Tides Of Momentum by Valuentum
• Wall Street Breakfast: Must-Know News by Wall Street Breakfast

Press Releases on FB

• Technology leaders launch partnership to make internet access available to all (PR Newswire)
• Facebook to Participate in the Pacific Crest Global Technology Leadership Forum (PR Newswire)
• Facebook Reports Second Quarter 2013 Results (PR Newswire)

Related Articles on FB

• Use The Twitter IPO News To Exit Poorly Managed GSV Capital by Illuminati Investments
• GSV Capital Just Reloaded On Ammo, Now Needs To Find Targets by Bradley Sugarman
• Twitter IPO Update by Lorenzo De Plano

StockTalk on FB: FB StockTalk | Twitter FB | Twitter $FB | FB Instablogs

Recent Market Alerts on FB: All currents | Earnings | Dividends | M&A | On the move

Transcripts on FB

• Facebook Inc. (FB) CEO Discusses Q2 2013 Results - Earnings Call Transcript
• Facebook Inc (FB) Management Discusses Q2 2013 Results (Webcast) by SA Transcripts
• Facebook's CEO Discusses Q1 2013 Results - Earnings Call Transcript

---

Why are you receiving this? You subscribed to real-time Market Currents alerts at Seeking Alpha.
If this email was forwarded to you and you wish to subscribe to this email, click here.

Manage your emails:
Get alerts on additional tickers and manage all your email alert choices here
I'm getting too many emails: manage your email alert choices
I'm no longer following FB: unsubscribe from all FB email alerts
This type of alert isn't helpful to me: unsubscribe from Market Currents (breaking news) alerts on FB

To ensure you receive these emails in the future, please add account@seekingalpha.com to your address book, contacts or list of safe senders.

Prices in this email are BATS Last Sale quotes.

Sent by Seeking Alpha, 345 7th Ave. Suite 1400 New York, NY 10001