YHOO: Yahoo buys social browser creator Rockmelt; products to be shuttered

Yahoo buys social browser creator Rockmelt; products to be shuttered • 1:42 PM

• Yahoo (YHOO -1%) has bought Rockmelt, developer of Flipboard-like apps that deliver personalized Web and social media content. The apps will be shuttered at month's end.
• Kara Swisher reports Yahoo paid $60M-$70M
• Rockmelt originally developed a browser featuring deep social media/messaging integration, but shifted its focus to personalized news/social reader apps. The reader apps also struggled to gain a following in the face of competition from Flipboard, Pulse, and many others.
• Yahoo: "We share a common goal to help people discover the best personalized content from around the web. We can’t wait to integrate the Rockmelt technology into our platform." Is integration with Yahoo's Summly-powered flagship app on the way?
• Erick Schonfeld sees Rockmelt giving Yahoo a "huge influx of engineering talent."
• Yahoo shuttered its Livestand reader app last year.
• Previous: Yahoo roundup

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