FB: Facebook embraces 3D gaming

Facebook embraces 3D gaming • 4:57 PM

• Facebook (FB) and 3D game engine developer Unity have released an SDK that allows developers to create PC and mobile Facebook 3D games.
• Facebook product manager George Lee notes nearly 100M Facebook users have Unity's engine installed, up from 30M six months ago. The SDK, already being tested by some developers, eases the installation process for Unity and allows Facebook interactions to happen while a game is played in fullscreen mode.
• 260M of Facebook's 1.15B monthly active users play games, largely casual titles such as Zynga's (ZNGA) FarmVille 2 and King's Candy Crush Saga. For Zynga, 3D Facebook gaming could represent both a growth opportunity and (to the extent it affects casual gaming activity) a threat. Given the way Zynga's sales have been trending, the former might outweigh the latter.
• A handful of Facebook developers have launched console-type games this year. Last October, Facebook exec Matt Wyndowe said his company is looking to enable real-time gameplay between users, while insisting Facebook has no plans to become a game developer itself.

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