FB: Facebook hires Motorola exec to be first CMO

Facebook hires Motorola exec to be first CMO • 9:14 AM

• Gary Briggs, until recent Motorola Mobility's marketing chief, is now in charge of Facebook's (FB) marketing efforts. Briggs is replacing product marketing VP Eric Antonow.
• AdAge reports Briggs, who has done stints at Google, eBay, and PepsiCo, will have a bigger role relative to Antonow (hence the new title). He'll be responsible for leading ""branding and marketing efforts for all Facebook constituencies of users, developers and potential consumers of new products."
• Among Briggs' challenges: keeping younger Facebook users loyal amidst concerns the site is losing its allure for some of them (Facebook insists it's not a large number), and dealing with consumer privacy fears heightened by recent NSA revelations.
• Facebook has seen a number of prominent execs depart since its IPO.

Read comments

FB price at time of publication: $38.05. Check FB price now »

Get Seeking Alpha notifications with our iPhone App | Android App | iPad App

Focus Articles on FB

• Facebook: Acquire Users First, Monetize Later by Bryan Waters
• Hitting The Dislike Button For Facebook's Valuation by Marshall Hargrave
• Facebook, LinkedIn: Recent Intensive Insider Selling by Markus Aarnio

Press Releases on FB

• Facebook Reports Second Quarter 2013 Results (PR Newswire)
• Facebook to Announce Second Quarter 2013 Results (PR Newswire)
• Facebook Reports First Quarter 2013 Results (PR Newswire)

Related Articles on FB

• NQ Mobile - Pure Play Mobile Game And Mobile Security Hyper-Growth Company Is Still Dirt Cheap by Treasure Hunter
• 5 Reasons I'm Staying Away From Yelp by Jacob Steinberg
• 'The Market Is Near A Top:' But Why? by Insurance Bull

StockTalk on FB: FB StockTalk | Twitter FB | Twitter $FB | FB Instablogs

Recent Market Alerts on FB: All currents | Earnings | Dividends | M&A | On the move

Transcripts on FB

• Facebook Inc. (FB) CEO Discusses Q2 2013 Results - Earnings Call Transcript
• Facebook Inc (FB) Management Discusses Q2 2013 Results (Webcast) by SA Transcripts
• Facebook's CEO Discusses Q1 2013 Results - Earnings Call Transcript

---

Why are you receiving this? You subscribed to real-time Market Currents alerts at Seeking Alpha.
If this email was forwarded to you and you wish to subscribe to this email, click here.

Manage your emails:
Get alerts on additional tickers and manage all your email alert choices here
I'm getting too many emails: manage your email alert choices
I'm no longer following FB: unsubscribe from all FB email alerts
This type of alert isn't helpful to me: unsubscribe from Market Currents (breaking news) alerts on FB

To ensure you receive these emails in the future, please add account@seekingalpha.com to your address book, contacts or list of safe senders.

Prices in this email are BATS Last Sale quotes.

Sent by Seeking Alpha, 345 7th Ave. Suite 1400 New York, NY 10001