FB: Facebook's mobile ad sales and MAUs continue soaring

Facebook's mobile ad sales and MAUs continue soaring • 4:30 PM

• After rising 75% Q/Q in Q2, Facebook's (FB) mobile ad sales rose another 34% Q/Q in Q3 to ~$880M, and made up 49% of ad sales (up from 41% in Q2). The figure also soundly beat a consensus (as reported by Goldman) of $791M.
• Total ad sales rose 13% Q/Q and 66% Y/Y to $1.8B, and accounted for 89% of revenue. Payments revenue rose 2% Q/Q and 24% Y/Y to $218M.
• Facebook had 1.19B monthly active users at the end of Q3, +3% Q/Q and +18% Y/Y. Mobile MAUs +7% Q/Q and +45% Y/Y to 874M. In a sign of improving engagement, daily active users once more grew at a faster pace than MAUs, rising 4% Q/Q and 25% Y/Y to 728M (61% of MAUs).
• Costs/expenses +45% Y/Y after rising 56% in Q2. R&D spend +51% Y/Y to $369M, sales/marketing +39% to $233M, G&A +13% to $171M.
• Capex was $284M vs. $266M in Q2. Cash/investments totaled $9.3B at quarter's end.
• With shares having soared since the Q2 report, Facebook is paring its gains a bit. FB +10.4% AH.
• Q3 results, PR, slides.

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FB price at time of publication: $49.01. Check FB price now »

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